As we learned in class on October 23
rd and October 28
th,,
sport and the social media are very closely related. The media industry has
been growing quickly and more sport organizations have been getting involved.
We read in an article that social media is starting to affect how we cover
sports and ultimately the clubs, organizations, and franchises that are involved
and they want to keep up with the demand of the fans. The demand of the fans is
closely related to the roles that the media has to play in sports. The media
works to inform, entertain, educate, and advertise. In the article it explained
that around the time of the FIFA World Cup media became vastly used. You could
receive game statistics and updates within seconds and you could also discuss
and share your thoughts on the games through Facebook and Twitter instantly.
This has a positive impact on sport organizations in the sense that they are
trying to gain more supporters and build a stronger relationship with their
fans so they put a stronger emphasis on their social media streams. We learned
that athletes are starting to increase their interest in getting involved in
social media. They have embraced the opportunities to connect with fans via
twitter and other social media tools. In the article it explained that fans
like to get involved with athletes because they feel closer to them on a more
personal level. During the FIFA World Cup, a selfie that was posted by Lukas
Podolski with Angela Merkel received almost 500,000 likes and was shared from
his site almost 30,000 times. Those numbers can show that fans are very
involved with athletes. In conclusion, sport popularity is as a result of media
coverage.
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